“RARE TASTE, RARE NATURE”

X September 4, 2013

Flox is spreading her wings this coming September, flying to New York and Los Angeles to live paint for the Cloudy Bay 2013 “Rare Taste, Rare Nature” launch events.

The annual “Rare Taste” series celebrates the arrival of the new vintage of the winery’s signature sauvignon blanc each year. The concept behind “Rare Taste” comes from the fact that Cloudy Bay is in incredibly high demand in the large U.S.market, and therefore not as widely available as some other New Zealand sauvignon blancs. Consumers may have to spend a little effort to get their Cloudy Bay but are rewarded with a unique purity and depth of flavour.

The theme extends through to the artwork brief, where Hayley King aka Flox, will create two very unique “floxy style” pieces depicting two rare U.S birds, both on the top 10 endangered list. The works will be auctioned with proceeds going towards an environmental charity.

“I’m honoured to be working with Cloudy Bay again, this time on an international platform, and for a very good cause, which is bonus”.
Check out the following process shots of the two works in creation mode. Destined for the U.S events, Flox has prepped the pieces, ready for live audiences in both New York and L.A.

And finally, for the very first time Flox has been lucky enough to secure sponsorship from none other than Montana Gold International. The spray paint is the perfect medium for Flox’s multi-layered, intricate and colour rich compositions.

Rare Taste, Rare Nature
New York City ( Sept 17) & Los Angeles (September 19th) 2013

 

CB-MURALS-PROCESS-SHOT-1 CB-MURALS-PROCESS-SHOT-12 CB-MURALS-PROCESS-SHOT-14 (1) CB-MURALS-PROCESS-SHOT-16

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My Story

As an aerosol and stencil artist with a fine art degree, Flox has been making her mark on the inner cityscape of Auckland since 2003.

Her trademark native birds, ferns and flowers are a celebration of Aotearoa’s environmental taonga. Using distinctly vibrant and confident colour on a scale combined with delicacy they have magically transformed grey walls into vibrant depictions of the natural world.

Flox swiftly expanded her practice into prints, publications, murals, graphic design, live painting, projects and workshops for both schools and the wider public. She has been involved in numerous collaborations, charity work and both group and solo exhibitions.

Her accessible narratives have broadened the appeal and shaped her into one of New Zealand’s most recognised contemporary artists.

In recent years Flox has focused on refining new ideas, exploring other cultures and pushing her own artistic boundaries. This resulted in a three-month Artist Residency in Taiwan and a journey to Udaipur in India, to expand her international audiences.

Seen everywhere from Berlin, Hong Kong, New York, Taiwan, India and the US, Flox continues spreading her wings and making her presence felt across public spaces and homes worldwide.

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Flox Portrait