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FLOX x 1907 WATER

X September 16, 2021

1907 Water and I have come together to create a unique water bottle label encapsulating the unique flavours of New Zealand.

“The artwork incorporates the native North Island Kōkako perched amongst Pūriri and Kauri botanicals whilst set against a backdrop of quintessential snow capped mountains.  This bird was incorporated as a nod to the Legend Of Maui, where the Kōkako filled it’s wattles with water and brought it to Maui as he fought the sun.
I wanted this label to really celebrate Aotearoa as I know it’s destined for the overseas market. What better way for a product to stand out from the crowd than to showcase the unique flora and fauna of it’s country of origin.”

“It was a true honour working with the crew at 1907, a reputable New Zealand brand and who’s sustainability practices are very much aligned with my own.  I also jumped at the chance to collaborate on a glass bottle.” – Flox

“When we first began discussions around adding a glass range to our portfolio, we knew we wanted an artistic flair to the label. FLOX immediately sprung to mind, as her art best represents New Zealand and its native landscape. Our family has always been drawn to her work, not only owning a piece of her art at home but also attending a workshop she ran. We understood the value of what goes into each piece she creates. After our first introductory meeting, we knew this was the perfect fit. Hayley was a complete professional, ensuring the whole experience was streamlined, pain-free, easy and enjoyable. She took on board everything we wanted and elevated it beyond our imagination; we are still blown away with the final label.”

“This collaboration was particularly special to us, not only showcasing New Zealand to the international markets we serve but to also support a local New Zealand artist.” – 1907 Water

This limited Edition Sparkling Artisan water comes in two glass bottle sizes of 350ml and 750mls.  You can buy yours here

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Behind the scenes

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My Story

As an aerosol and stencil artist with a fine art degree, Flox has been making her mark on the inner cityscape of Auckland since 2003.

Her trademark native birds, ferns and flowers are a celebration of Aotearoa’s environmental taonga. Using distinctly vibrant and confident colour on a scale combined with delicacy they have magically transformed grey walls into vibrant depictions of the natural world.

Flox swiftly expanded her practice into prints, publications, murals, graphic design, live painting, projects and workshops for both schools and the wider public. She has been involved in numerous collaborations, charity work and both group and solo exhibitions.

Her accessible narratives have broadened the appeal and shaped her into one of New Zealand’s most recognised contemporary artists.

In recent years Flox has focused on refining new ideas, exploring other cultures and pushing her own artistic boundaries. This resulted in a three-month Artist Residency in Taiwan and a journey to Udaipur in India, to expand her international audiences.

Seen everywhere from Berlin, Hong Kong, New York, Taiwan, India and the US, Flox continues spreading her wings and making her presence felt across public spaces and homes worldwide.

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Flox Portrait