Flox X Cadbury

I’ve partnered with CADBURY to redesign the iconic CADBURY ROSES packaging just in time for Mother’s Day. The limited-edition design box has been designed to say thank you to the women who have been there from day one for their children and to celebrate the special connection we have with them. My Tūī and Pūriri design is inspired by the unique connection with nature and the mutualistic relationship
between our manu (birds) and their surrounding habitats, much like the ones we have with our mums. Being an artist and businesswoman, and now a mother myself, I’m incredibly grateful to have always
had my mum by my side to support me through all the highs and lows in life and business so teaming up with CADBURY ROSES to create a limited-edition design for its much-loved gift box for Mother’s Day felt
like the perfect way to thank her. The CADBURY ROSES Mother’s Day limited-edition design box is now available in supermarkets,
dairies and convenience stores, so treat your Mum this Mother’s Day.


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My Story

As an aerosol and stencil artist with a fine art degree, Flox has been making her mark on the inner cityscape of Auckland since 2003.

Her trademark native birds, ferns and flowers are a celebration of Aotearoa’s environmental taonga. Using distinctly vibrant and confident colour on a scale combined with delicacy they have magically transformed grey walls into vibrant depictions of the natural world.

Flox swiftly expanded her practice into prints, publications, murals, graphic design, live painting, projects and workshops for both schools and the wider public. She has been involved in numerous collaborations, charity work and both group and solo exhibitions.

Her accessible narratives have broadened the appeal and shaped her into one of New Zealand’s most recognised contemporary artists.

In recent years Flox has focused on refining new ideas, exploring other cultures and pushing her own artistic boundaries. This resulted in a three-month Artist Residency in Taiwan and a journey to Udaipur in India, to expand her international audiences.

Seen everywhere from Berlin, Hong Kong, New York, Taiwan, India and the US, Flox continues spreading her wings and making her presence felt across public spaces and homes worldwide.

Flox Portrait