Flox X Griffins

My collaboration with Griffins lead to making three iconic Kiwi brands really pop on shop shelves for a top cause. Griffin’s has wrapped three hand-picked products in a bespoke, bright bold-pink FLOX design
for its latest partnership with Breast Cancer Foundation New Zealand (BCFNZ) that will raise nearly $300,000.

The striking design wrappings are brightening retail shelves around the country with 20-25c per packet being donated to BCFNZ. The three ‘pink-inspired’ flavoured products are Griffin’s MallowPuffs Raspberry, Griffin’s Snax Pink Peppercorns and Eta Uppercuts Sweet Vinaigrette and Pink Shallot.

The bright and bold design certainly lends itself to celebration and what better cause is there to celebrate than what the Breast Cancer Foundation NZ does day in, day out and the inspiring survivor stories they help to create.


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My Story

As an aerosol and stencil artist with a fine art degree, Flox has been making her mark on the inner cityscape of Auckland since 2003.

Her trademark native birds, ferns and flowers are a celebration of Aotearoa’s environmental taonga. Using distinctly vibrant and confident colour on a scale combined with delicacy they have magically transformed grey walls into vibrant depictions of the natural world.

Flox swiftly expanded her practice into prints, publications, murals, graphic design, live painting, projects and workshops for both schools and the wider public. She has been involved in numerous collaborations, charity work and both group and solo exhibitions.

Her accessible narratives have broadened the appeal and shaped her into one of New Zealand’s most recognised contemporary artists.

In recent years Flox has focused on refining new ideas, exploring other cultures and pushing her own artistic boundaries. This resulted in a three-month Artist Residency in Taiwan and a journey to Udaipur in India, to expand her international audiences.

Seen everywhere from Berlin, Hong Kong, New York, Taiwan, India and the US, Flox continues spreading her wings and making her presence felt across public spaces and homes worldwide.

Flox Portrait