2025 is a landmark year for FLOX, marking two decades of creativity, innovation, and artistry. This exceptional milestone celebrates 20 years of FLOX thriving as a full-time business owner and creative. To honour this journey, the artist is embarking on an exciting new chapter, unveiling a refreshed business model, inspiring new artwork, and exclusive product collections. Collaborations with extraordinary partners are also on the horizon, promising to bring fresh energy to FLOX’s signature style whilst staying deeply connected to her roots here in Aotearoa.
FLOX has elevated her brand into the luxe category, setting a new standard for sophistication and appeal. The launch of a stunning new website has created a seamless, elevated experience for customers and retailers, reflecting the clarity of the brand’s vision and its refined direction. Clear business goals have guided this transformation, fuelling an evolution that has drawn admiration from audiences both locally and internationally. FLOX’s unique layering techniques, masterful use of colour and dedication to storytelling through art have found a broader stage, solidifying her as one of Aotearoa’s most recognisable and sought-after artists.
It’s no doubt that as the artist matures, so does the business. FLOX’s ability to innovate while staying true to her artistic roots has been key to her ongoing success. From exclusive collections to limited-edition works and collaborations that resonate on a global scale, FLOX’s journey is a testament to the power of creativity and vision. As she enters her 20th year, the artist behind FLOX continues to push boundaries, crafting a legacy that reflects not just two decades of artistry but a future filled with endless possibilities.
