2025 - Celebrating 20 years of FLOX

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Creating commissions is a bespoke journey of creativity and collaboration. Each commission is an opportunity to craft a personalised artwork that resonates deeply with your vision and story.

About FLOX

2025 is a landmark year for FLOX, marking two decades of creativity, innovation, and artistry. This exceptional milestone celebrates 20 years of FLOX thriving as a full-time business owner and creative. To honour this journey, the artist is embarking on an exciting new chapter, unveiling a refreshed business model, inspiring new artwork, and exclusive product collections. Collaborations with extraordinary partners are also on the horizon, promising to bring fresh energy to FLOX’s signature style whilst staying deeply connected to her roots here in Aotearoa.

FLOX has elevated her brand into the luxe category, setting a new standard for sophistication and appeal. The launch of a stunning new website has created a seamless, elevated experience for customers and retailers, reflecting the clarity of the brand’s vision and its refined direction. Clear business goals have guided this transformation, fuelling an evolution that has drawn admiration from audiences both locally and internationally. FLOX’s unique layering techniques, masterful use of colour and dedication to storytelling through art have found a broader stage, solidifying her as one of Aotearoa’s most recognisable and sought-after artists.

It’s no doubt that as the artist matures, so does the business. FLOX’s ability to innovate while staying true to her artistic roots has been key to her ongoing success. From exclusive collections to limited-edition works and collaborations that resonate on a global scale, FLOX’s journey is a testament to the power of creativity and vision. As she enters her 20th year, the artist behind FLOX continues to push boundaries, crafting a legacy that reflects not just two decades of artistry but a future filled with endless possibilities.

FLOX’s signature custom wood rounds are one off original, hand painted artworks, created just for you. Each artwork is lovingly crafted by FLOX who ensures that to ensure it reflects your vision and taste. These one-of-a-kind masterpieces burst with vibrant colours and authenticity, a piece that's not just beautiful, but truly yours.

Pick your favorite flora, fauna, color scheme, and background color to create your unique piece! For sizes 40, 60, and 80cm, you can feature one bird or animal, while the larger 1m, 1.2m, and 1.5m sizes allow for two. Each custom artwork is finished with a glossy polyurethane varnish, making it a stunning addition to your indoor space.

Homebound Collection

Homebound is a collection of hand painted works reminiscent of a tropical rainforest with luscious greenery and botanicals that are sure to bring a slice of tropicana to your interiors.

Honouring the Process

With a philosophy deeply ingrained in the value of the hand-made, FLOX’s intricately hand-cut stencils are what sets her apart from the rest, prompting a demand for these as artworks in their own right. Her processes pay homage to the craft of the cut, offering a sense of authenticity with each one of a kind, hand cut piece.

Art with Meaning

Creating art with meaning begins with FLOX's roots, her identity as a fine artist of Aotearoa, the communities that surround her, and her deep connection to the natural environment.

These foundations ground her work, with each piece she pays tribute to these elements, infusing her art with significance. Drawing from the natural world, her work is more than beautiful aesthetics and has become a medium for expression and connection.

Sustainable Collections

Inspired by the Arts and Crafts movement of the late 19th century, which celebrated craftsmanship over mass production, FLOX brings this ethos to life in her own unique way, promoting sustainability by focusing on quality over quantity. She has meticulously crafted a collection of reusable items for everyday use, seamlessly blending beauty with purpose and elevating the ordinary into timeless pieces.

Flox Community

FLOX is committed to nurturing creativity and sharing her lifelong passion for art. Through her workshops, she empowers both students and adults to learn her distinctive techniques and craftsmanship, fostering a deeper appreciation for the creative process. In her teaching, she not only imparts knowledge but also inspires others to embrace their creativity and discover the joy of creating art.

A dream come true

“Working with Blunt has been a dream come true. They are such a respected NZ brand and their ethos is fully aligned with mine, so it really is a match made in heaven”. I look forward to brightening up those wet winter days this year and beyond” (FLOX)

FLOX + BLUNT are great friends – having released 4x stunning collabs together since 2017. BLUNT umbrellas provide a stylish canopy for FLOX’s beautiful artwork with a distinctly NZ flavour. And the fans love them – every collab since the first has sold out showing that a BLUNT is more than an umbrella, but a beautiful piece of art to own and be proud of.

BLUNT love working with Hayley simply for the passion, enthusiasm and of course the amazing art she brings to BLUNT’s iconic canopy. Its great to see Kiwis across the globe pulling out their FLOX BLUNT umbrellas to show off – even when it’s not raining.

The BLUNT x FLOX 2023 metro and classic umbrellas are now on sale. Get yours before they’re all gone!

Have something in mind? Chat to us today to see what we could create for you.
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Have something in mind? Chat to us today to see what we could create for you.